Pitching isn’t easy, and we don’t just mean in baseball.

To many people, the thought of pitching your ideas to others can be intimidating. However, like most other things, practice makes perfect, and it can be a very rewarding experience when you knock it out the ballpark.

If you’ve ever seen the show Shark Tank, you know the tension and drama that surrounds a big business pitch. The nervous entrepreneur, the busy investors, the five-minute presentation, but don’t fret, we’ve got you covered with our seven C’s to help you perfect your next pitch.

Clear: Preparation is key! Once you have finalized your pitch, practice it over and over again, record it on your phone, critique it yourself and channel your inner Simon Cowell. Another great tip is to present to a friend and ask for their honest feedback.

Concise: Be concise with your content to ensure the listener is able to identify the key points. Less is more!

Compelling: Turn your pitch into a story. Storytelling is the best way to capture the listener’s attention and make your pitch unforgettable.

Customized: Understand who is in the room and tailor your pitch and the language to that specific audience. Make sure to outline how the audience will benefit from your idea or request and you will be well on the road to success.

Call to Action: Be clear on the outcome you are looking to achieve, whether that is funds, time, connections, resources or support. Don’t be scared to be overt with your call to action, which is also a strong closing point.

Credible: Be sure to research your market and include hard-hitting facts to support your case. Google is your friend (reliable sources only).

Confident: Confidence comes through preparation, which also helps settle the nerves. Be upbeat and show emotion, passion and creativity. Use positive body language, maintain eye contact, good posture and don’t be afraid to work the floor.


Could you benefit from guidance and support from a world-class presenter to help you nail your next pitch? Perfecting your pitch is just one workshop as part of GivingPoint’s Social Innovators Academy. If you, or someone you know, would like to put your passion to action and find out more about our upcoming Spring 2020 Social Innovators Academy, we would love to hear from you.

For more information visit mygivingpoint.org or please get in touch with one of our Program Associate Managers: